Business & Economics : Advertising & Promotion

For college students planning a future, professionals looking to change fields, or anyone who wants new insight into a specific profession, this series offer......

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at......

Whether you are a master plumber who needs a comprehensive, on-the-job manual or a homeowner tackling weekend repair jobs, this well-illustrated guide provid......

Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners,......

Careers in Marketing offers all the information career seekers need to explore and choose a profession and then narrow it down to a job that suits them. The ......

The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with pot......

How to capture the attention of e-minded customers who think plain old web ads are SO yesterday. Author: MATHIESON, Rick Publisher: Amacom Illustration: N L......

This book is not just a primer, you will find it a kind of bible on starting and managing a small business in Canada. It covers the basic to advance...

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. Th......

Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out......

White Paper Marketing, More Sales Leads, Less Effort explains how to transform ineffective and costly push advertising marketing campaigns into highly qualif......

Stop Telling, Start Selling has become a leading textbook for sales training -- used by more than 150 of the world's leading corporations -- because it shows......

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as h......

Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Kn......

Hig Performance Sales Organizations defined the true nature of market-focused sales and service operations. This updated guide highlights the latest compute......

The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing s......

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleg......

In this book, marketing visionary Kenn Viselman reveals the unique marketing strategies behind itsy bitsy Entertainment's extraordinary growth and provides p......

In this book, written by three top executives from Caliper, the world's leading human resource assessment and consulting firm, you will learn how to hire, de......

In Brand Warfare, much-quoted maverick David D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a bran......