Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by ex......
Crane offers a new look a new look at marketing, and in particular the move to establish ostensibly "green" marketing. Presenting evidence from extensive cas......
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at......
In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what does......
Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve,......
Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners,......
Careers in Marketing offers all the information career seekers need to explore and choose a profession and then narrow it down to a job that suits them. The ......
Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loy......
In view of the spectacular successes of e-business pioneers such as Cisco, FedEx, and Priceline.com, there can no longer be any doubt that the future of busi......
In m-Business, renowned Web visionary Ravi Kalakota and Marcia Robinson explore mobile commerce and provide the definitive roadmap for strategic business dec......
This is the eBook version of the printed book. Women now drive some 80 of all buying decisions. By 2010, they'll account for half of America's private wealt......
A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predict......
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a st......
Join the TubeMoguls, get Delicious, StumbleUponcustomers--and 298 more great tips!MARKETINGThe time to start social media marketing was yesterday. Don't worr......
Generate Better, Faster Results—Using Less Capital and Fewer Resources!“[The High-Velocity Edge] contains ideas that form the basis for structure......
Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many companies into a dangerous...
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Innovative Pricin......
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. This Element is an...
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Mich......
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Mich......
