Business & Economics : International - Marketing

Are the Internet and e-commerce truly revolutionising business practice? This book explodes the transformation myth by demonstrating that the Internet and e-......

This title is not for advertising and design professionals. It is for all those involved with building and defining their own brands, for those who know that......

Probably the world can be divided in our time between people who really know what YouTube is and people who don't. YouTube provides you the opportunity to not...

In complex business-to-business sales processes, buyers are rewriting the rules. Today s instantaneous access to an online array of information and resources......

E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on age......

Fast track route to mastering all aspects of global marketing. Covers all the key techniques for successful global marketing, from creating global brands to......

Fast track route to mastering global operations. Covers the key areas of international marketing and distribution, logistics, import/export compliance and g......

Spaceless Market is a key word for explain 21C market system and a new paradigm for market of information society. The author, Yong-Gyun Shin, Ceo of Korea d......

The art of war is an excellent reference for anyone who commands a military force and needs guidance.Perhaps a buisiness owner or manager would find similar ......

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and?to react quickly......

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and?to react quickly......

Want to establish your brand as standout in he world? Then you need these strategies! Strategies for Branding Success is an effective tool for any business......

Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from c......

Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, ho......

The book provides detailed information on best prospects, insights on the economic and political situation, tips on business culture, free and low-cost ass......

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!From the editor:Europe is not a homogenous mass......

Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. comp......

Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creat......

Cuando el marketing de guerrilla fue publicado por primera vez en 1983, Jay Levinson fue considerado un pionero con su único "no tomar prisioneros" enfoque d......

In today's economy, one of the biggest problems people have is that they don't have cash. Most people think that there are only three types of currency, cash......