Search Engine Kickstart - A clean start for beginners
A friend of mine asked me today, why his site is not spidered deeply and why he is not listed despite the fact, that he is online for 3 weeks already. Well, first of all: clean and good internet marketing takes time and is a thing for the long run. Here are some words of what I mailed to him:
…the engines can spider your links, the problem is, that your page has only a few incoming links, which indicates, that your page is not so important and therefore only read once every 3-6 month…
Some kickstart search engine knowledge:
there are ONLY 3 important search engines (IMHO):
- Google, Yahoo & MSN
- Google covers the major part of the market (in Germany more than 70%, in the states just over 50%)
- Good listings in search engines are 70% of online success (if you sell snow to eskimos: that will never succeed!)
- To rank good, you have to do 3 major things:
1.) Build a big site (over time, you should have 1000s of pages)
- site must be clean and full of text, stay away of too much
flash, javascript, etc.
- text links always beat graphical links, but graphical
links are OK to count as a link
2.) Mix the relevant keywords into your pages
- Remember: it is NOT important, what you like, it is
important, what the users look for… if they search
“blue widgets” not “green stuff”, then the first is
the word you will use.
No mercy - strict to what the user looks for, always relevant, please 
See: www.wordtracker.com
3.) Incoming links are the blood of the body!
- the overall importance of a site is measured by the
amount of incoming links AND the importance of the
site linking to you!
- ask EVERYBODY if they link to you, your friends, people on the street,
your coworkers, people in the subway, students of the nearby
university, the milk man, the postman, EVERYBODY… BUT stay relevant
in the topic area!
If you implement that over a period of 12 month, you will create a site that actually
will be found by the right people!
You might read here:
www.webmasterworld.com for a broad view on search engines…
Update… (31st of August)
I found a cool european blog, which is mentioned by one the Google technicians (Matt Cutts), called Spam Huntress - Ann gives you a good overview of stuff you should NOT do, when you optimize for search engine traffic!
Have fun!
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