How good descriptions help you convert visitors into buyers.
All kind of merchants sign up here at tradebit. I watch them and give hints or try to figure out, why some have good sales and others do not.
Well, I have done that for quite some time now and I see one thing, that could be a common rule for all merchants, no matter if they are here or on their own little ecommerce platform out on the net:
If you want to convert your visitors into sales, you have to show them, what they will get! We record much better sales on products with descriptive pictures and high quality previews. Especially the music and sound files need to be presented with additional information. Potential buyers want to know, what they gonna get!
We record tripple or higher conversion rates on products which have good descriptions compared to single files with just a sentence or two.
All studies on the market tell us: Internet buyers in average are a bit smarter than the average buyer in a brick and mortar shop. Act like that and do not underestimate your clients!
For sound: add previews or lo-fi versions, same for music. For books: add excerpts and cover pictures. It really pays off!
