The horrible buzzword Web 2.0
When I opened my first FIDO BBS system in 1987 it was about “community”, a buzzword that got on my nerves in 1997, around 10 years later.
Computer supported communication between interest groups or friends via networks (or very early floppy disks) is a very old concept, but the industry needs the buzzwords and the marketing and has to reinvent to stay fancy.
Because being “fancy” is important to sell expensive stuff. Look at the fashion victims and “Sex and the City” viewers. The concept of “being fancy” and creating a hype is no more than a very clever marketing effect.
Now the internet has discovered that and calls it Web 2.0.
I call it self-motivation therapy for folks who are looking for the spirit of the new. Sorry to disappoint you: it is not new, it is just polished and has more colors around the input fields in your communication application (aka Browser, formerly Terminal).
What did not change is: you still need to type something in and it better makes some sense or is even funny! So, join the HypeBubbleNothing 11.0 and comment this post… you will be a better person afterwards, I promise.
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October 28th, 2005 at 7:52 am
[…] I have written about the horrible Web2.0 buzzword and agreed with fellow bloggers like pau, that there is too much buzz around the future of the net. […]
February 5th, 2006 at 8:32 am
[…] Ok folks, you may hang me high for the blasphemia, but I already expressed my doubts about the whole “Web 2.0″ thing. Nevertheless is the Web on the move and has IMHO gained some momentum in the past 6 months. An excellent site about this new “momentum” (which I refuse to call Web 2.0) is TechCrunch.com - a blog written by Michael Arrington. If you have some nice websites which provide a lot of interactive community features, you might qualify to submit your site to him. He will write a review of your services if he likes it. […]