Google offers an “advertisment auction”
Doing advertisements in a larger magazine could be very expensive - or to put it better: could cost a lot of money (if it brings business, it might not be expensive).
Now Google announced an auction style process to bid for Ads in serveral large US magazines. You can see, which magazines participate here: Advertising Auctions.
Hopefully the people will publish the prices they got in the end, I am really interested, if those were higher or lower than the standard prices.
