Yahoo and Google conversions
Last month we started to promote Tradebit on the Yahoo Sponsored Search with a tiny budget, just to test out the signup rate compared to Google AdWords. Maybe the budget of around 600 US$ per month is a bit too small to say anything solid, but as it seems right now, Google drives much higher conversions to tradebit. That is quite strange, because I have been told by various friends in the Internet Marketing arena, that Yahoo is supposed to bring slightly higher conversions.
The keywords we have booked are different, though. What would be of interest now, is how the single keywords convert and for the next posting I will try to get these figures together to have good comparision base.
Anyone here doing ads on both networks and wants to share the experience? Would be of great value to know for future bookings!
