Navigational concepts for better sales
In the past I have published serveral postings about the importance of conversions. Once you can drive the traffic to your site and you have a lot of people clicking your articles, products and other pages, it is very important, that you offer simple and easy navigational elements on your pages to convert visitors into happy customers. That is an ongoing process and never finished. We have now added a big blue arrow to the download box. That seems to help people find the place to start the purchase.
It also seems to draw attention from the ads on the detail pages. Which is good for you, not so good for us. But we will keep it that way, so your sales are up!
The next weeks will be full of new ideas for the navigation on tradebit. We have a huge file base now and I think we need to think about the user flow here again. If you have any suggestions, I am listening!
