Event driven traffic: Superbowl
There are a few events each year, which are important for online marketeers. The Holidays (like Thanksgiving or Christmas) and the Superbowl are the most important for those of you, who do seasonal marketing.
A friend of mine is preparing again for the Superbowl 2008, which happens in March in Arizona. He puts the highlights of the Superbowl commercials online and provides voting and upload functionality around that. That is a cool niche and worth a link.
My question now is: what are the most important events for the sales of digital goods beyond the big few? I think for the independent musicians it is for sure the concerts they are giving. Anyone with more ideas?
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January 8th, 2008 at 12:31 am
When selling digital goods the most important event held “online” are called giveaway events. For those Internet Marketers who have been marketing online for a while you may have come across several of these events. Usually they are held by the more well known marketers who run these type of things. Giveaway events are usually held throughout the year and are a great opportunity to grow your optin list as they allow you to upload a product that you don’t mind giving away for free. You do this in exchange for receiving the email address of each person that downloads your free giveaway product. This allows you to then follow up and possibly make some sales. Google “Online Giveaway Events” and you will be sure to come across some. (Christmas time was a busy time with many of these events being active). Off line there are also Events being held, again usually by bigger names in the internet marketing world, who hold seminars on internet marketing and topics that of course include selling digital goods. There is probably at least one big event being held somewhere in the world every month. Google “Internet Marketing Seminars” and you will find some. Serious marketers from all over the world attend these things, so if there’s one being held in your area, you should attend. You will learn valuable stuff and meet a possible JV partner for the future. I did not mention any specific names for events or marketers, as I don’t necessarily endorse one over the other.
Hope this helps.
Arnold Hugo Stolting.
P.S. Thanks Ralf for running the best service online!