Facebook Ads and Google AdWords
After we have published our affiliate program last week, we have started to publish some ads in various networks. Among those some ads on Facebook and some on Google Adwords. The click-through rates are really different. While people on facebook are not too heavy clickers and float around at low CTR of 0.1% or even lower, the Google Ads have brought much more traffic - figures of 0.8% or higher were the result of the tests in the last few days.
I have been reading about the low click rates on social networks, but for 1 ad we did not have a single click in over 15,000 impressions on facebook. After that, I guess we have to revisit the whole ads process in the different channels and tweak the texts and banners. These low figures seem to be pretty low for everybody.
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April 27th, 2008 at 7:24 pm
Well, isn’t Facebook geared towards college students? When I was a college student, I was broke, and I’m sure that’s true for many college students now. Sure, some of them come from rich families, but maybe the economic status of college students explains the low click-through rate. After all, the whole purpose of getting people to click is so they will buy something.