One thing to consider is that sound effects are very subjective, so may not yield accurate conversion rate data. For example, if someone is looking for an explosion sound effect, they may well find a file on sale at Tradebit and click through to listen to a preview. But whether they purchase that file will depend on whether that particular recording fits their requirements. Is it loud enough, big enough, clear enough, the right price etc? Whereas a known quantity which is the same everywhere, such as an ipod, WILL give an accurate conversation rate because the only variable is the website’s search engine visibility, page layout etc - not the item itself.

In my experience of selling sound effects outside of Tradebit, roughly 1 in 200 hits leads to a sale. But I have no idea what the hit rates are at Tradebit because we are not shown these details. With regards to the current pages, I think the code is unnecessary and makes pages look messy. How many people want to embed details of a pdf manual on their myspace site? Great for music but not all products. I think it would also be good if there was a direct link to each publisher’s sub-domain. There is currently only a ‘contact seller’ link, but some people may want to browse a particular publisher’s products only, and this is currently difficult to do.

Ralf, can I ask what is happening to the description field? I tried to edit a page earlier but the wysiwyg editor had gone and the description contained HTML code which I had to remove. This could be very time consuming and I really hope you will not affect the description text when you make future page changes.

Anyway, good luck with everything, the transition has been much smoother than I thought so well done!

Cheers

Leigh

I agree with you re: the “KISS” rule.

Traffic is a HUGE issue for conversion tracking though… It’s really a must-have if you want any traction from any sort of testing.

Good luck with the optimisation!