As you will be aware, if you have been following our recent blog posts, Tradebit is on the verge of a major relaunch of its eCommerce platform user interface. This revamp is being driven partly by feedback from Tradebit users, and partly from internal usability assessments that have been carried out over the last few months.
There are some usability aspects that cannot be fixed with changes to the interface, no matter how radical they are. One of the main issues with the platform - highlighted by both external and internal users - is the congestion of the catalog, which makes it harder to locate specific products. This, of course, impacts affiliate sales figures. Currently, the Tradebit catalog is full of very low-priced items, which typically do not sell well, and act simply as a barrier to purchasing. This is negative for both buyers and sellers, and it also has an additional knock-on effect of increasing the product search turnaround.
We have decided to adopt a new policy which will help to alleviate the situation – as from 5th September 2011, all items priced at less than $1.49 will not be listed in the catalog, so will not be searchable, or discoverable in any of the product categories. The only exceptions to this rule will be Sound and MP3 items, where the minimum list price will be 0.79 cents, and Movies, which will have a minimum listing price of 0.98 cents. All items below these price thresholds will be filtered out of the catalog – but, of course, sellers are still free to list them on their own pages.
We believe that this will make it much easier for buyers to locate products, which of course is better also for our affiliates. Unclogging the catalog will also help to improve general performance of the platform – which makes sense for everyone.