Dear Busy Online Marketer,

You may or may not have thought of dabbling with CPA marketing. After all, everyones always talking about not leaving money on the table. And CPA marketing certainly is a good way to painlessly generate extra income from sites you already own.

The beauty of Cost Per Action - just getting people to click or give up contact information, rather than buy - lies in the fact that its not anywhere near as hard as working your buns off to push through an actual conversion - that is, land an actual sale.

In other words, most of the time, you dont have to actually be the one who makes the sale. You just have to send the advertiser a lead - he does all the hard work of following up!

(And when a sale does result - when your campaign becomes a cost per acquisition rather than a cost per action, you can look forward to even more reward, on top of your regular lead commission!)

With CPA marketing, you just install the beautifully constructed ad that your hard working CPA network affiliate manager provided you with in a suitable spot on your website, sit back and collect.

Right?

Chances are, if you do it that way, you may run into a real danger that too many people have tripped over

You end up making peanuts

(And I do mean, pocket change!)

Worse, you might already be spending extra money on PPC ads to drive people to what you dont yet realize is a non-viable, low-return campaign. (And thats money you wont make back!)

(All that, of course, is assuming your application will be approved by a CPA network in the first place! Theyre notoriously picky, and most people experience more refusals than acceptances - just check on any forum!)