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How Cults Seduce? Cults are religious sects. Companies on the other hand are places people work and others buy stuff from.Our investigation of the marketing tactics of cult organizations the Scientologists, Jehovahs Witnesses,Moonies, Maharishis and others - relied on eye witness testimonies from past cult members, as well as reports by cult watchers. The evidence reveals a high degree of consistency between cults in their overall pattern of activities. Cults have a bad name, for being overly manipulative in attracting, retaining and profiting from members. Marketing has drawn similar criticisms, albeit in a milder form (eg No Logo). Ethics should be judged by the result, not just the act.