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SEO, pay per click marketing, conventional marketing, conversion tips, copywriting, usability, web history, and web design.
Some people fail at SEO because they look at it as an entirely isolated mechanical issue. Usually the sites which are most reliant upon search engines are the sites which are hardest hit by algorithm updates.
By giving you tips about other web related issues it helps ensure your marketing techniques are more holistic and will stand the test of time. SEO is also covered in exceptional detail, offering everything from keyword research, to site submission, to on page optimization, to link building.
I have also read a ton of search algorithm research and ate dinner or hung out with well known search engineers working at Google, Yahoo!, and Microsoft. Some stuff I was not allowed to mention, but everything that is legal to mention is in this ebook.
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