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The New Positioning: The Latest on the World´s #1 Business Strategy - Jack Trout

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(ID 109588001)
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

Author: Trout, Jack
Publisher: McGraw-Hill
Illustration: N
Language: ENG
Title: The New Positioning: The Latest on the World's #1 Business Strategy
Pages: 00173 (Encrypted PDF)
On Sale: 1997-05-01
SKU-13/ISBN: 9780070653283
Lib Category: Strategic planning
Category: Business & Economics : Advertising & Promotion


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