Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe.
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Author: Hughes, Arthur Middleton
Publisher: McGraw-Hill
Illustration: N
Language: ENG
Title: The Customer Loyalty Solution
Pages: 00000 (MicrosoftReader.lit) / 00000 (Encrypted PDF)
On Sale: 2003-04-16
SKU-13/ISBN: 9780071363662
Lib Category: Database marketing
Lib Category: Customer loyalty programs
Category: Business & Economics : Customer Relations
Category: Business & Economics : E-Commerce - Internet Marketing
Category: Business & Economics : Marketing - Multilevel