BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest - Marshal Cohen

18 easy ways to ensure consumers choose your product over the competition’sThe world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, byAdding new, must-have features through dramatic upgradesProviding extra services to add valueBuilding upon a strong reputation and impressive brand heritageReevaluating every product to make your company lean and mean as possibleCohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

Author: Cohen, Marshal
Publisher: McGraw-Hill
Illustration: N
Language: ENG
Title: BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest
Pages: 00224 (Encrypted EPUB) / 00224 (Encrypted PDF)
On Sale: 2009-12-11
SKU-13/ISBN: 9780071667838
Category: Business & Economics : Consumer Behavior - General