What´s Your Story?: Storytelling to Move Markets, Audiences, People and Brands - Ryan Mathews

This is the eBook version of the printed book.Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story…create the back story that makes it believable…make sure your story cuts through today’s relentless bombardment of consumer messages…and gets heard, remembered, and acted on.   THE TEN FUNCTIONS OF STORYTELLINGDiscovering what stories can do for your business THE ABOLITION OF CONTEXTTelling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMESLeveraging themes your audiences will understand and believe APPLIED STORYTELLING 101Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER’S TOOLBOXMaking your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker

Author: Mathews, Ryan
Publisher: FT Press
Illustration: N
Language: ENG
Title: What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands
Pages: 00238 (Encrypted EPUB) / 00000 (Encrypted PDF)
On Sale: 2007-08-20
SKU-13/ISBN: 9780132277426
Category: Business & Economics : Marketing - General