Delivering the Promise of Your Brand, Keeping the Promise...and Other Keys to Creating Brands People Love - , Donna Heckler
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(ID 109616413)
User tags: brian d. till, donna heckler, business, economics, leadership
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. <p>Build a brand that everyone in the organization owns, lives, loves—and shines through in every customer interaction.</p><p>A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.</p><p>If you liked this Element, read more from Brian D. Till and Donna Heckler, including <i>The Truth About Creating Brands people love</i> (ISBN: 9780137128167).</p><p>Available in print and digital formats.</p>
Words: actually love, i love you say, i promise you, i promise you this, keeping book, love actually, love you make, love you say, other brands, people love, say you love, this i promise, this i promise you, you promise
Author: Till, Brian D.
Author: Heckler, Donna
Publisher: FT Press
Illustration: N
Language: ENG
Title: Delivering the Promise of Your Brand, Keeping the Promise...and Other Keys to Creating Brands People Love
Pages: 00008 (Encrypted EPUB) / 00009 (Encrypted PDF)
On Sale: 2010-02-11
SKU-13/ISBN: 9780137060924
Category: Business & Economics : Leadership
Words: actually love, i love you say, i promise you, i promise you this, keeping book, love actually, love you make, love you say, other brands, people love, say you love, this i promise, this i promise you, you promise
Author: Till, Brian D.
Author: Heckler, Donna
Publisher: FT Press
Illustration: N
Language: ENG
Title: Delivering the Promise of Your Brand, Keeping the Promise...and Other Keys to Creating Brands People Love
Pages: 00008 (Encrypted EPUB) / 00009 (Encrypted PDF)
On Sale: 2010-02-11
SKU-13/ISBN: 9780137060924
Category: Business & Economics : Leadership
User tags: brian d. till, donna heckler, business, economics, leadership
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