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Effective Branding Begins with a Name. . .and Other Keys to Creating Brands People Love - , Donna Heckler

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(ID 109616449)
This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.   Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.   “Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....

Author: Till, Brian D.
Author: Heckler, Donna
Publisher: FT Press
Illustration: N
Language: ENG
Title: Effective Branding Begins with a Name. . .and Other Keys to Creating Brands People Love
Pages: 00010 (Encrypted EPUB) / 00011 (Encrypted PDF)
On Sale: 2009-10-16
SKU-13/ISBN: 9780137061242
Category: Business & Economics : Leadership
Category: Business & Economics : Marketing - General


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