Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love - , Donna Heckler
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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. <p>Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.</p><p>“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name—the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions...</p><p>If you liked this Element, read more from Brian D. Till and Donna Heckler, including <i>The Truth About Creating Brands People Love</i> (ISBN: 9780137128167).</p><p>Available in print and digital formats.</p>
Author: Till, Brian D.
Author: Heckler, Donna
Publisher: FT Press
Illustration: N
Language: ENG
Title: Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love
Pages: 00010 (Encrypted EPUB) / 00011 (Encrypted PDF)
On Sale: 2010-02-11
SKU-13/ISBN: 9780137061242
Category: Business & Economics : Leadership
Author: Till, Brian D.
Author: Heckler, Donna
Publisher: FT Press
Illustration: N
Language: ENG
Title: Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love
Pages: 00010 (Encrypted EPUB) / 00011 (Encrypted PDF)
On Sale: 2010-02-11
SKU-13/ISBN: 9780137061242
Category: Business & Economics : Leadership
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