What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You'll learn about: Time-shifted and on-demand viewing, mobile video, file sharing, interactive and advanced media, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more.This book will serve as a baseline to help executives, investors or professionals get a handle on the future of television and the role it plays in evolving media.Table of Contents1: The Businesses of Television2: Disrupting Television Using Existing Network Technologies3: Internet4: Existing Wireless Networks5: Emerging Networks6: Content, Storytellers, Gatekeepers and Related Skills7: Networked Value Propositions8: Media Consumption9: Digital Rights Management and Copyright Laws10: The Evolution of Advertising and Audience Measurement11: Emerging Advertising Technologies12: Television DisruptedAbout the AuthorShelly Palmer, Managing Partner, Advanced Media Ventures Group LLC, is an award-winning inventor, technologist, composer and television producer. He is the host of Media 3.0 with Shelly Palmer, a weekly business news show that can be seen on public television and online at www.media30.com. He invented Enhanced Television (Who Wants to Be a Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Mr. Palmer is 1st Vice President of the National Academy of Television Arts & Sciences, NY. He created and chairs the Advanced Media Technology Emmy Awards which honors excellence in the science and technology of the media business. He is the author of one of the most popular television business news blogs, www.EmmyAdvancedMedia.com and he is a weekly columnist for www.Mediapost.com.

Author: Palmer, Shelly
Publisher: Focal Press
Illustration: N
Language: ENG
Title: Television Disrupted
Pages: 00000 (Encrypted PDF)
On Sale: 2006-04-14
SKU-13/ISBN: 9780240808642
Category: Business & Economics : General