This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.FOREWORD by Don Tapscott, author of Wikinomics and Grown Up DigitalThe Obama campaign is widely credited for its unprecedented use of New Media for everything from fundraising to volunteer coordination. After intensively researching the campaign, Rahaf Harfoush had the opportunity to witness the innovation firsthand when joined the New Media team in Chicago for three months. This book takes a comprehensive look at the campaign's use of technology leading up to election night and explores the strategic insights that organizations can apply to their own brand. Peppered with interviews, photos and anecdotes from key members of the New Media Team, this book reveals how the combination of an unwavering strategic vision and collaborative technologies including blogs, social networks, twitter and SMS messaging, empowered a formidable online community to elect the world's first "digital" President.

Author: Harfoush, Rahaf
Publisher: New Riders
Illustration: N
Language: ENG
Title: Yes We Did: An inside look at how social media built the Obama brand
Pages: 00212 (Encrypted PDF)
On Sale: 2009-05-19
SKU-13/ISBN: 9780321631534
Category: Business & Economics : Marketing - General