Marketing in Publishing - Patrick Forsyth
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Description:
(ID 109659941)
User tags: patrick forsyth, business, economics, general
"Marketing in Publishing" offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, "Marketing in Publishing" is an essential resource for marketing professionals.
Words: marketing mail
Author: Forsyth, Patrick
Publisher: Routledge
Illustration: N
Language: ENG
Title: Marketing in Publishing
Pages: 00000 (Encrypted PDF)
On Sale: 1997-06-26
SKU-13/ISBN: 9780415151337
Lib Category: Publishers and publishing
Lib Category: Marketing
Category: Business & Economics : Economics - General
Words: marketing mail
Author: Forsyth, Patrick
Publisher: Routledge
Illustration: N
Language: ENG
Title: Marketing in Publishing
Pages: 00000 (Encrypted PDF)
On Sale: 1997-06-26
SKU-13/ISBN: 9780415151337
Lib Category: Publishers and publishing
Lib Category: Marketing
Category: Business & Economics : Economics - General
User tags: patrick forsyth, business, economics, general
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