Branded Entertainment - Jean-Marc Lehu
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Description:
(ID 109882433)
User tags: jean-marc lehu, business, economics, marketing, general, advertising, promotion
Investigates product placement in the media including films, TV, books, theatre, music and videogames. Examines a new strategic brand management that uses branded entertainment to appeal to a fragmented advertising audience.
Author: Lehu, Jean-Marc
Publisher: Kogan Page
Illustration: N
Language: ENG
Title: Branded Entertainment
Pages: 00272 (Encrypted PDF)
On Sale: 2009-02-28
SKU-13/ISBN: 9780749449407
Category: Business & Economics : Marketing - General
Category: Business & Economics : Advertising & Promotion
Author: Lehu, Jean-Marc
Publisher: Kogan Page
Illustration: N
Language: ENG
Title: Branded Entertainment
Pages: 00272 (Encrypted PDF)
On Sale: 2009-02-28
SKU-13/ISBN: 9780749449407
Category: Business & Economics : Marketing - General
Category: Business & Economics : Advertising & Promotion
User tags: jean-marc lehu, business, economics, marketing, general, advertising, promotion
