Ads to Icons - Paul Springer
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Description:
(ID 109883105)
User tags: paul springer, business, economics, advertising, promotion
Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.
Author: Springer, Paul
Publisher: Kogan Page
Illustration: N
Language: ENG
Title: Ads to Icons
Pages: 00400 (Encrypted PDF)
On Sale: 2009-09-30
SKU-13/ISBN: 9780749456474
Category: Business & Economics : Advertising & Promotion
Author: Springer, Paul
Publisher: Kogan Page
Illustration: N
Language: ENG
Title: Ads to Icons
Pages: 00400 (Encrypted PDF)
On Sale: 2009-09-30
SKU-13/ISBN: 9780749456474
Category: Business & Economics : Advertising & Promotion
User tags: paul springer, business, economics, advertising, promotion
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