2005 White Paper Writer Industry Survey - A Stelzner, Michael

Learn tips and strategies for writing or outsourcing white papers. The findings of the industry's first major study of white paper writers are revealed in this 42-page report titled "2005 White Paper Writer Industry Survey." More than 575 white paper writers were surveyed for this ground-breaking study. You will gain pivotal insight into how white papers are written, distributed, structured and billed. Both marketers and writers will find the results extremely useful. If you are a freelance writer, this report will help you understand how much to charge when writing a white paper, how much time it takes to produce a white paper and what the standards are. If you are a marketing professional, this report reveals the most common approaches to writing and distributing white papers, and identifies what it costs to outsource white paper projects. The comprehensive report reveals: . The types of white papers written . The length of white papers . How much time is spent producing white papers . The use of special features (such as abstracts) in white papers . The processes involved in writing white papers . Why white papers are produced . How white papers are distributed . Philosophies adopted when writing white papers . The difficulty associated with different parts of the writing process . Challenges faced by white paper writers . The differences between independent and in-house writers . How independent writers charge for their services

Author: Stelzner, Michael, A
Publisher: Stelzner Consulting
Illustration: N
Language: ENG
Title: 2005 White Paper Writer Industry Survey
Pages: 00000 (Encrypted PDF)
On Sale: 2006-01-01
SKU-13/ISBN: 9780977716906
Category: Technology & Engineering : Technical Writing
Category: Business & Economics : Business Writing
Category: Business & Economics : E-Commerce - Internet Marketing