Reveling in the consumerist decadence of AMC's infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including "how to party Like the Mad Men." Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show's storylines are provided-such as Volkswagen Beetle's landmark "Think Small" campaign, the Nixon/Kennedy presidential push, and the creation of lucky strike's "It's toasted" slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Words: campaign ad, cast how to, guide episode, how to cast, how to party, lucky strike, new york avenue, series television, strike lucky, television series

Author: McLean, Jesse
Publisher: ECW Press
Illustration: N
Language: ENG
Title: Kings of Madison Avenue: The Unofficial Guide to Mad Men
Pages: 00000 (Encrypted PDF)
On Sale: 2009-09-01
SKU-13/ISBN: 9781550228878
Category: Performing Arts : Television - History & Criticism
Category: Performing Arts : Television - Guides & Reviews