Successful Marketing Strategies for High-Tech Firms - Eric Viardot
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Description:
(ID 110019569)
User tags: eric viardot, business, economics, marketing, general
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.
Words: for samsung, hard samsung, new samsung, samsung for, samsung hard, samsung how to, samsung new
Author: Viardot, Eric
Publisher: Artech House Publishers
Illustration: N
Language: ENG
Title: Successful Marketing Strategies for High-Tech Firms
Pages: 00000 (Encrypted PDF)
On Sale: 2004-07-01
SKU-13/ISBN: 9781580537001
Category: Business & Economics : Marketing - General
Words: for samsung, hard samsung, new samsung, samsung for, samsung hard, samsung how to, samsung new
Author: Viardot, Eric
Publisher: Artech House Publishers
Illustration: N
Language: ENG
Title: Successful Marketing Strategies for High-Tech Firms
Pages: 00000 (Encrypted PDF)
On Sale: 2004-07-01
SKU-13/ISBN: 9781580537001
Category: Business & Economics : Marketing - General
User tags: eric viardot, business, economics, marketing, general
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