M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.

Publisher: IGI Publishing
Illustration: N
Language: ENG
Title: Mobile Commerce: Technology, Theory and Applications
Pages: 00339 (Encrypted PDF)
On Sale: 2003-01-01
SKU-13/ISBN: 9781591400448
Category: Business & Economics : Marketing - Multilevel
Words: art commerce, commerce art, pda software, phone mobile software, software phone mobile