E-Strategy - Michael J. Cunningham
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Description:
(ID 110066721)
User tags: michael j. cunningham, business, economics, marketing, multilevel, e, commerce, general
Fast track route to developing effective and profitable e-strategies for organizations. Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the world's leading thinkers on a subject that can determine the success or failure of a business. Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and richard branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold. Includes a glossary of key concepts and a comprehensive resources guide.
Words: branson richard, richard branson
Author: Cunningham, Michael J.
Publisher: Capstone Publishing
Illustration: N
Language: ENG
Title: E-Strategy
Pages: 00116 (MicrosoftReader.lit) / 00116 (Encrypted PDF)
On Sale: 2002-01-31
SKU-13/ISBN: 9781841122823
Category: Business & Economics : Marketing - Multilevel
Category: Business & Economics : E-Commerce - General
Words: branson richard, richard branson
Author: Cunningham, Michael J.
Publisher: Capstone Publishing
Illustration: N
Language: ENG
Title: E-Strategy
Pages: 00116 (MicrosoftReader.lit) / 00116 (Encrypted PDF)
On Sale: 2002-01-31
SKU-13/ISBN: 9781841122823
Category: Business & Economics : Marketing - Multilevel
Category: Business & Economics : E-Commerce - General
User tags: michael j. cunningham, business, economics, marketing, multilevel, e, commerce, general
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