In this thorough, lively and carefully researched book, authors Yale Richmond and Phyllis Gestrin explore the complex cultures of contemporary sub-Saharan Africa and bring them to life.Into Africa provides valuable intercultural insights for those who are interested in doing business or working with organizations in sub-Saharan Africa, for professors of African studies, for trainers and development assistance professionals, and for anyone else who wishes to learn more about this dynamic part of the world. The authors examine the significance of community, ethnicity, language, contemporary African society, doing business and establishing professional relationships. They follow this with an exploration of regional differences and then offer detailed guidelines for conducting workshops and training programs in Africa. Also included is a chapter called "Africans, Americans, and African Americans," in which the authors examine issues which reflect the complex interrelationships involved. "Into Africa was recommended to me by an American teaching in sub-Saharan Africa. I read it in preparation for my own sojourn to Africa University in Zimbabwe. The authors paint a splended view of pan-African culture and also point out, as much as possible in 250 fast-reading pages, some of the cultural differences within specific areas. The greater value, however, is not the well-written, snap-shot glimpse of African culture, but the differences to be seen by those of us who are products of North American social norms. Into Africa is more than just a way to prevent social gaffs. It provides understanding of otherwise-frustrating experiences, an appreciation of African social roots, and, above all else, an understanding of one's own social/cultural background. Reading Into Africa is as essential to the Africa-bound traveler as getting all those nasty vaccination jabs-and a lot more pleasant."
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Author: Richmond, Yale
Author: Gestrin, Phyllis
Publisher: Intercultural Press
Illustration: N
Language: ENG
Title: Into Africa: Intercultural Insights
Pages: 00000 (Encrypted PDF)
On Sale: 2007-08-13
SKU-13/ISBN: 9781877864575
Lib Category: Social life and customs
Lib Category: Africa, Sub-Saharan
Category: History : Africa - Central