Marketing without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success

"Make your business stand out without the cost of advertising!
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:
encourage customers to spread the good word about your business
attract new customers and gain their trust
turn dissatisfied customers into loyal supporters
list your products or services widely and inexpensively
plan marketing events that will keep customers involved
encourage the media to comment positively on your business
The 5th edition is completely updated, providing real world examples and resources throughout. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
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