The idea when creating any web site, black hat or white, is to get as many visitors to your site as you can pull from the natural search engine results, those on the left hand side of the results page.

Here are the Black Hat Seo Chapters:

Introduction
Just like the movies
Getting set up correctly
Make your black hat domain names private
Use a friendly web host
Hiding behind proxies
Focusing on natural search results
SEO never stands still
Why use black hat SEO tactics?
I want to start earning now!
Using cloaking is not always evil!
The importance of incoming links
Black hat link building
Comment spamming
Spamming the forums
Hitting trackbacks
Guestbook comments
Building a blog farm
A quick look at white hat linking
Site creator software
Conclusion