<P class=MsoNormal style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN style="COLOR: black"><FONT size=2><FONT face="Times New Roman">From the <I>New York Times</I> bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories<B>-</B>in their own words<B>-</B>and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></FONT></FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in; LINE-HEIGHT: 200%; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN style="COLOR: black"><FONT size=2><FONT face="Times New Roman">Dr. Luntz offers more than seventy new "<I style="mso-bidi-font-style: normal">words that work</I>" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations-and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions.<o:p></o:p></FONT></FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in; LINE-HEIGHT: 200%; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><FONT size=2><FONT face="Times New Roman"><SPAN style="COLOR: black; mso-bidi-font-style: italic">Do you have what it takes? <I>Win </I></SPAN><SPAN style="COLOR: black">is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today. <o:p></o:p></SPAN></FONT></FONT></P><DIV style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 4pt; PADDING-BOTTOM: 1pt; BORDER-LEFT: windowtext 1pt solid; PADDING-TOP: 1pt; BORDER-BOTTOM: windowtext 1pt solid; mso-element: para-border-div; mso-border-alt: solid windowtext .5pt"><P class=MsoNormal style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0in; BORDER-TOP: medium none; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; BORDER-LEFT: medium none; LINE-HEIGHT: 150%; PADDING-TOP: 0in; BORDER-BOTTOM: medium none; TEXT-ALI

Author: Luntz, Frank I.
Publisher: Hyperion
Illustration: N
Language: ENG
Title: Win
Pages: 00000 (Encrypted EPUB)
On Sale: 2011-03-01
SKU-13/ISBN: 9781401396541
Category: Business & Economics : Management - General