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You have just completed your newest digital product and it is almost ready to enter the Internet marketplace. Almost ready... yeah, right.
The Internet marketplace completely saturated with many other digital products, thus making your product stand out of the crowd is sure going to be a challenge. Suffice to say, first impression counts.
With prospects waiting to be customers on the Internet, they can't touch or feel anything digital in nature letting alone taking a peak into them! And first impression is so crucial, it can very well be the deciding factor between YOUR product and your competitor's. Since your prospect can't even get the icing of the cake and that he has to choose ONLY ONE product, which one would he choose?
The most expensive-looking one, of course, price-to-price or not.
You certainly DON'T want to lose a lot of potential sales simply owing to lousy-looking eCovers you use for your product no matter how good your sales letter may be, because the bottom-line is that your prospects are seeing your digital product at a glance, and it takes a good 5 seconds for your prospect to either stay or turn away.
Another school of taught says that if you're going to be in business, dress in a business manner! After all, dressing your product well by giving it a professional looking eCover goes to show how serious you take your business and your prospects will be able to tell that, consciously or not.
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