The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion - L.J. Shrum
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Description:
(ID 131923469)
User tags: l.j. shrum, business, economics, consumer behavior, general
The book provides a cutting edge look at the unique way in which entertainment media affects its viewers, both in intended and unattended ways, and the psychological processes that underlie these effects.
Author: Shrum, L.J.
Publisher: Psychology Press
Illustration: N
Language: ENG
Title: The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
Pages: 00312 (Encrypted PDF)
On Sale: 2003-10-13
SKU-13/ISBN: 9780805846416
Category: Business & Economics : Consumer Behavior - General
Author: Shrum, L.J.
Publisher: Psychology Press
Illustration: N
Language: ENG
Title: The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
Pages: 00312 (Encrypted PDF)
On Sale: 2003-10-13
SKU-13/ISBN: 9780805846416
Category: Business & Economics : Consumer Behavior - General
User tags: l.j. shrum, business, economics, consumer behavior, general
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Related Files
Psychology Of Entertainment Media
EAN/ISBN : 9781410609366 Publisher(s): Taylor & Francis, Psychology Press Format: ePub/PDF Author(s): Shrum, L.J.
