Introduction
Ask any experienced online marketer, and they will tell you that the
most important thing you can ever do when you are building an online
business is to create e-mail mailing lists.
In the beginning, every name on any list you build will be that of a
prospect, but once you know how to work that prospect mailing list
properly, you will quickly start to turn some of those prospects into
customers.
No matter what kind of online business you are running, it is important
to understand that there is a vast difference between making money
online and building your business.
For example, many people who decide that they want to earn an
income from the internet begin their moneymaking journey without a
product or service of their own to offer to potential customers.
Consequently, they start their business doing something like promoting
products as an affiliate marketer or by featuring paid advertising on a
webpage.
In both of these situations, the marketer concerned might be making
money but they are not building their business, because at the very
heart of the business building concept is the ability to collect
information from internet users who take a specific action to give you
permission to send them additional information in the future. In this
case, the specific action that you need to ask them to take is to
subscribe to your prospect mailing list.
When people have chosen to subscribe to your prospect mailing list,
they have made a small commitment to your business. However, at this
juncture, they have not made a commitment in the most important
way, which is by spending money with you.
By using the tactics and strategies that youll read of in this manual,
you will be able to convince some of your prospects to spend money
with you, and when they do so, they become your customer.
The commitment that they have now shown to your business is far
greater and more important, for several reasons.
Firstly, they have demonstrated that they are happy to do business with
you. This is important because every business person (whether
operating online or offline) wants to build a list of loyal customers to
whom they can sell products and services on a regular basis.
By becoming a customer, the individual concerned has indicated that
they are willing to spend money on the internet. Through their