Business Web Strategy: Design, Alignment, and Application
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Description:
(ID 133113005)
User tags: business, economics, industries, retailing
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firms Web strategy and its business strategy.
Publisher: Information Science Reference
Illustration: Y
Language: ENG
Title: Business Web Strategy: Design, Alignment, and Application
Pages: 00408 (Encrypted PDF)
On Sale: 2009-01-01
SKU-13/ISBN: 9781605660257
Lib Category: Internet
Lib Category: Electronic commerce
Category: Business & Economics : Industries - Retailing
Publisher: Information Science Reference
Illustration: Y
Language: ENG
Title: Business Web Strategy: Design, Alignment, and Application
Pages: 00408 (Encrypted PDF)
On Sale: 2009-01-01
SKU-13/ISBN: 9781605660257
Lib Category: Internet
Lib Category: Electronic commerce
Category: Business & Economics : Industries - Retailing
User tags: business, economics, industries, retailing
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