Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide discloses: • The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic • Simple website changes that can increase sales by 500% • How to drive 80% or more of online revenues with rare superconverter keywords • Winning strategies of the world’s top search marketers • The best ads on the internet and how to write them • The real factors for driving high click-through rates • How to find competitors’ budgets, ad copy, and best keywords • How to manage bids without expensive bid-management software • And more!

Author: Stokes, Richard
Publisher: Entrepreneur Press
Illustration: N
Language: ENG
Title: Ultimate Guide to Pay-Per-Click Advertising
Pages: 00326 (Encrypted EPUB) / 00326 (Encrypted PDF)
On Sale: 2010-05-01
SKU-13/ISBN: 9781931160865
Category: Business & Economics : Small Business - General
Category: Business & Economics : Industries - Retailing
Category: Business & Economics : E-Commerce - Internet Marketing