Todays customers have no patience for a long-winded marketing pitch. What they want

is useful and engaging informationin 140 characters or less. The most successful

campaigns these days are short, sweet, and right to the point.




Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing

microblogging tool to reach customers more effectively than ever beforeat a fraction of

the cost to you. Learn how to:


Establish a solid foothold in the Twitterverse

Build a following of loyal, active customers

Craft engaging and effective messages (tweets)

Monitor all Twitter activity concerning your business

Develop a sure-fire viral marketing campaign


You dont need to do a big song and dance to get customers interested in your product.

Simply give them a tweet. Theyll hear you loud and clear.
Table of contents

Introduction: Short and Simple How Tweet It Is

Part 1: Understanding Twitter

Chapter 1: The Method of this Microblogging
Chapter 2: Planning to Incorporate Twitter Into Your Business
Chapter 3: Building The Best Tweet

Part 2: Establishing and Tweaking Your Twitter Presence

Chapter 4: Joining Twitter and Getting Started
Chapter 5: Sending Messages
Chapter 6: Followers and Following
Chapter 7: Networking with Twitter
Chapter 8: Keeping the Tweet on Key
Chapter 9: Keeping Tabs on the Twitterverse
Chapter 10: Twenty-Five Business-ready uses for Twitter

Part 3: Look, Listen, and Learn Twitter Success Stories

Chapter 11: Zappos (www.twitter.com/zappos)
Chapter 12: Geni (www.twitter.com/geni)
Chapter 13: DVD Verdict (www.twitter.com/dvdverdict)
Chapter 14: Variety Magazine (www.twitter.com/VarietyMagazine)
Chapter 15: Blu Kentucky Antiques (www.twitter.com/blukentucky)
Chapter 16: SewOnline (www.twitter.com/sewonline)
Chapter 17: The Tolkien Library (www.twitter.com/TolkienLibrary)

Part 4: Advancing the Twitter Touch

Chapter 19: Applying Elements of Viral Marketing
Chapter 20: A Closer Look at the Need for Engagement
Chapter 21: Ten Microblogging Mistakes to Avoid
Chapter 22: Tweeting Using Other Microblogging Methods (LinkedIn, Facebook, Digg)

Master todays most powerful marketing tool for instant customer engagement!

Todays customers have no patience for a long-winded marketing pitch. What they want is useful and engaging informationin 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.

Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than ever beforeat a fraction of the cost to you. Learn how to:

Establish a solid foothold in the Twitterverse
Build a following of loyal, active customers
Craft engaging and effective messages (tweets)
Monitor all Twitter activity concerning your business
Develop a sure-fire viral marketing campaign
You dont need to do a big song and dance to get customers interested in your product. Simply give them a tweet. Theyll hear you loud and clear.
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