When you think of mail order, you probably think in terms of advertising in the magazines and newspapers, possibly even direct mail. But there is another way. Whether it can be a better way for you will depend on what you are selling and who your prospective customers are. The alternative advertising medium is RADIO...

But there is another way. Whether it can be a better way for you will depend on what you are selling and who your prospective customers are. The alternative advertising medium is RADIO.

Think about this for a moment:

When you run your ad in a magazine, chances are it is somewhat specialized and read by only certain types of people.

Even if a particular magazine boasts a circulation of a million readers, only a very small percentage of them will ever see your ad (unless it is a very large or full page) and even fewer people will respond to it.

Magazine advertising is a consumer-active medium which means that readers are forced to use their time and energy to read your ad in an effort to find out what you have to offer.

Radio, on the other hand, is a PASSIVE medium. Listeners are not required to do anything. They are already listening to their favorite music, news or talk show, and they do not have to exert any effort to receive your message.

Many advertisers have discovered that their particular business or product line can become ear-appealing, and can be successfully promoted and sold via a professionally created radio campaign.

A good radio commercial can often equal or surpass any other type of advertising that you are presently using, or plan to use.