We are bombarded through mass media with more exercise gadgets, fat burning supplements, fitness gurus, diet books, specialized weight loss centers and weight loss television programs than ever before. Yet somehow more than half of all North Americans are overweight and even worse, one third of the population is now classified as clinically obese.

Logic would dictate that with the vast sums of money being spent on all of these weight loss products, that everyone would be the proud owner of six pack abs and buns of steel. Unfortunately for most people the only six-pack and buns theyre familiar with, come from cases of beer and the fast food industry.