"...When you have a product or service to sell, you have to have a way to introduce that product to people. This is very effectively done with a landing page. However, you cannot just throw together a page and then expect people to flock to it and buy what you‟re offering. You must put thought and effort into the website so that you look credible. Your site must be rich in content. If it‟s not, people are going to become annoyed and your reputation may even become tarnished.

Your goal with a landing page is to get people to take action. You either want them to click on a buy button, sign up for an affiliate program, buy an e-book, sign up for a free e-course or subscribe to a newsletter.

In order to convince people to give you their information, you must tell them exactly what you‟re offering, what you plan to do with their information (such as send them a newsletter) and you must let them know that their information is being compiled in a list. The more honest you are with your subscribers, the better they‟ll react when they receive your first communication..."