22 Secret Hot Buttons (PLR)
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A powerful title deserves a powerful introduction to a topic that will create a buying frenzy on your products. If nothing else I want you to remember the two most important principals in the whole advertising and marketing world. If you already know these principals, great! If not, please keep reading and start to understand what makes consumers buy and what makes them to buy more.
How Do Consumers Make A Buying Decision?
Emotion - people buy with their hearts, not their minds
Logic - how we use our mind to justify what we want to do emotionally
Once you know these secrets, youll be able to use them to your advantage to transform prospective buyers into sold consumers time after time after time. Because as important as the quality of your product/service is to your success, its your ability to become a Doctor of Psychologya¦SALES Psychology
a¦that will really
open the financial floodgates!
Arent Todays Consumers Wise To Sales Psychology?
One thing that psychologists will tell you is that theres a big difference between what you know in your mind and what you feel in your heart. Despite all consumers know about how advertising and marketing worksa¦despite all the built-in sales resistance theyve developed over a lifetimea¦despite KNOWING that a salesmans job is to convince us to do whats good for him (buy the product)a¦
Despite everything we know:
We are all more susceptible to persuasion than we think
The essence of marketing is helping prospects make the right decisions -- the decision to buy from YOU. If you can get a handle on the emotional reasons your customers use to justify their decisions, then you can push those emotional hot buttons in all your printed materials, advertisements, and presentations, as well as in your face-to-face meetings and on your website.
Hearts and Minds
Are you marketing to your prospects hearts or to their minds? If your marketing materials and presentations lead with a presentation of your products features and/or your own credentials, youve lost your prospects before youve even begun.
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