Making Contact.-Online in the 80s.- Early entrepreneurs.- Timesharing and PSNs.- Compu-Serve and Comp-U-Card.- Wasted resources and personal computers.- The prefect business opportunity.- Design and beta-testing the first online service.- Hacker toys or consumer service?.- The Source.-The uncertain entrepreneur.- From liquor to consulting.- Recycling hardware and ideas.- Telephones and computers.- A wireless Internet.- Videotext, cable TV, and computers.- The off-the-shelf computer network.- Tariffs and information providers.- Backers.- Opening Day: "This is the beginning of the Information Age!".- Content and Competition.-Revenue issues. Playing games at 300 bps.- News.- The problem with online shopping.- Downloadable software.- Advertising and online presence.- Online gaming. Paying the bills.- New social networks.- Mainstreaming online.- In search of cheap connections.- Chatting: the killer app.- What it looked like.- Looking Backward.- How d we get here?.- The Victorian Internet.- Hyperlinks in the 1950s.- ARPAnet.- Packet-switching.- The knowledge industry moves in (Dow Jones, Knowledge Index, et al).- Corporate computing.- Modems and home computers.- Bulletin boards (BBSs).- "What do we do next?" The noble idea.- E-mail and one-liners.- FTP, Gopher, and USENET.- More Entrepreneurs.- Modem millionaires.- The new competition (PLink, QLink, DELPHI, and more).- Content is king. Publishing, percentages, and partnerships.- Digressions: downloadable music, motives, and games.- Variations on a theme: Cable TV and phone nets, videogame consoles online (battle of the mediums).- Downloadable software and shareware.-Heavy Hitters and Growing Pains.- SIGs and Forums. FSBO and auctions.- Online casualties.- GEnie.- AOL.- Prodigy (How not to run an online service).- Advertising wars.- Viruses.- Pranked and turfed! The numbers increase.- Scammers and hackers move in.- Billing: Flat rate versus by-the-minute.- What it really cost.- Competition, Cooperation, and Coercion.-"My net s better than yours!" E-mail interconnections.- Frames and graphics.- Front ends: value-added illusions.- Multi-tasking online.- Online intimidation, theft, and lawsuits.- Hackers and "Free AOL.-" Million-dollar games.-Simulacrums and lies.- Doing Business Online.-Knowledge services.- Luxury goods.- Publishers and presence.- Experiments in retailing.- Advertising without advertising: sponsored Forums.- Growth: The Second Generation and Specialty Services.- Hosted services and private networks.- USA Today Sports Center.- The WELL.- BIX and WIX. BRS/After Dark. EasyNet.- Apple-Link. Promenade.- ZiffNet.- MCI Mail.- ATT Net.- Legitimizing E-mail.- PornNet.- More casualties.- Linking to the Net.- E-mail links.- USENET Newsgroups.- Gopher.- FTP.- Modem taxes and other myths.- The plague of the Internet: Spam.- What spammers are really selling.- Social Evolution in Cyberspace
EAN/ISBN : 9781430208709
Publisher(s): Springer, Berlin, APress
Discussed keywords: Web
Format: ePub/PDF

Author(s): Banks, Michael A.