From the contents:
- The past, the present, and the future of marketing decision models.- Developments in conjoint analysis.- Interactive consumer decision aids.- Advertising models.- Sales promotion models.- Models for sales management decisions.- Modeling competitive responsiveness.- Models of customer value.- Decision models for customer relationship management (CRM).- Marketing models for electronic commerce.- Time-series models in marketing.- Neural nets and genetic algorithms in marketing.- Decision models for the movie industry.- Strategic marketing decision models for the pharmaceutical industry.- Models for the financial-performance effects of marketing.- Marketing engineering: models that connect with practice.- Advances in marketing management support systems.- Index.
EAN/ISBN : 9780387782133
Publisher(s): Springer, Berlin, Springer US
Discussed keywords: Entscheidungsunterstützungssystem, Marketingforschung, Modell
Format: ePub/PDF

Author(s): Hillier, Frederick S. - Wierenga, Berend