The way people buy has changed completely: thanks to blogs and review sites, we don't have to rely on what a company says about its products and services; we can make up our own minds, but many businesses are in denial about it. Crowd Surfing explains what marketers and advertisers need to do to communicate with today's savvier consumers.
EAN/ISBN : 9781408106914
Publisher(s): A & C Black
Format: ePub/PDF

Author(s): Thomas, Martin - Brain, David