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Dirty Marketing Playbook
Dirty Tactics Youll Need
By Brett Ingram
http://www.thinkbigpublications.com
Customer Support:
http://www.thinkbigpublications.com/support
Legal Notice:- This digital eBook is for informational purposes only. While every attempt has been made to verify the
information provided in this report, neither the author, publisher nor the marketer assume any responsibility for errors or
omissions. Any slights of people or organizations are unintentional and the development of this eBook is bona fide. The
producer and marketer have no intention whatsoever to convey any idea affecting the reputation of any person or
business enterprise. The trademarks, screen-shots, website links, products and services mentioned in this eBook are
copyrighted by their respective owners. This eBook has been distributed with the understanding that we are not engaged
in rendering technical, legal, medical, accounting or other professional advice. We do not give any kind of guarantee
about the accuracy of information provided. In no event will the author and/or marketer be liable for any direct, indirect,
incidental, consequential or other loss or damage arising out of the use of the information in this document by any person,
regardless of whether or not informed of the possibility of damages in advance. Thank you for your attention to this
message.
CONTENTS
INTRODUCTION
..................................................................................................................................................................... 4
CREATING CONTROVERSY
..................................................................................................................................................................... 5
THE SHOCK TACTIC
..................................................................................................................................................................... 7
THE SCARE TACTIC
..................................................................................................................................................................... 8
THE CCL TACTIC
................................................................................................................................................................. 9
THE NO PRICE TACTIC
............................................................................................................................................................... 10
THE TESTIMONIAL TACTIC
................................................................................................................................................................... 11
THE WIIFM TACTIC
............................................................................................................................................................... 12
THE COUNTDOWN TACTIC
............................................................................................................................................................... 13
THE REVIEW TACTIC
........................................................................................................................................................... 14
THE GET PERSONAL TACTIC
........................................................................................................................................................... 15
Wait. . .Theres More!
...................................................................................................................... Erreur ! Signet non défini.
An Offer You CANT Refuse
...................................................................................................................... Erreur ! Signet non défini.
Getting All Hyped Up
...................................................................................................................... Erreur ! Signet non défini.
Trash Talking
........................................................................................................................................................... 20
Show Em What You Got!
........................................................................................................................................................... 21
Go Pro
........................................................................................................................................................... 22
Lets Be Partners
........................................................................................................................................................... 23
Shh! This Is Secret
........................................................................................................................................................... 24
Do You Qualify?
........................................................................................................................................................... 25
Lets Go Through This One More Time
........................................................................................................................................................... 26
In Closing
........................................................................................................................................................... 26
Introduction
Its a fact. Internet Marketers use dirty tricks. Although many of them wont admit to the fact. Still,
its the TRUTH! Some of them may not even realize theyre using them. And some of them DO know. The latter
half are the folks that are raking in the cash daily.
What IS a dirty trick? Well, thats easy. It is a sly method used by people everyday to get a desired reaction
out of another person. Or at least thats my take on them. When you think of these words, you may think ripoff,
unethical, or illegal.
Lets get one thing straight right off the bat. The tactics discussed in this report are NOT illegal. They are NOT
unethical. They are NOT a rip-off.
But they ARE a bit on the crafty side. Crafty or not, the point is THEY WORK. And if youre NOT USING THEM,
then youre LOSING MONEY.
So, why did I call this collection of tactics Dirty Marketing Playbook then? Because they are psychologically
sneaky. They scream out. . .
PAY ATTENTION TO ME!
And boy do they ever get that type of reaction. You bought this report, right? It caught
YOUR attention, didnt it? Whether you consider yourself the most honest person in
the world, you still wanted to know what these so called dirty tricks were, didnt
you?
Maybe to arm yourself against them. Or maybe to even use them yourself. The fact of
the matter is, you are here, reading these words right now regardless of the reason. So
the title I used WORKED TO GET YOUR ATTENTION AND MAKE YOU TAKE THE ACTION I
DESIRED. You bought a copy.
And really, its simply a matter of human nature. People always want to know the dirty
secrets that others seem to be hiding. Why do you think all those rag mags sell so well? Sure, you probably
know that most, if not all of the stories published are a load of tripe.
But you still want to read it. Even if its just to prove to yourself you were RIGHT and its nothing but a pack of
filthy LIES. Dirty trick I know. Thats the point! And thats just what youre going to learn inside this report. How
to do the exact same thing to bring you in more money.
Diving right in, were going to discuss my #1 favorite dirty trick. . .
CREATING CONTROVERSY
This has to be one of the BEST ways to generate sales. Controversy creates two types of
interest. Negative and positive. And both forms of interest work together to make you profits. How
exactly?
Well, lets do a quick example. Person N and Person P. Person P loves what you have written and can
directly relate to what you have said. Person N on the other hand thinks youre an obnoxious creep
full of insane beliefs.
Both Person P and Person N comment on your writing. They read each others comments and they are
inflamed by those comments. So, they begin a back and forth battle of words based entirely on what
you had to say! Now comes Person S, Person V, and Person C. They add their two cents and take sides
of whos right and whos wrong. Then come more comments. And more, and more.
And if youre selling something that expands on your initial post, youll get both those that hate what
you had to say, and love it, buying your product. The negative folks will want further proof that youre
a total moron while the positive folks will want to learn more about what you are teaching, or saying.
Every single day, millions of folks hop onto the internet and have something to say. Most likely theyll
do this through writing. Whether its through an article, an email, or a blog. The trick is to make
what you discuss controversial through your writings.
Dont be BORING. That wont do a thing for you. The essence of creating
controversy is by using passion. If youve had a bad experience with another
person, tell people about it. If you really love a particular product, or
person, tell people about it.
But be sure that your writings can convey the passion that you feel whether
its negative or positive.
If you are effectively creating controversy through your writings, most people that read it will either
love what you have to say or hate it. Either way, theyll TALK ABOUT IT.
And if you give them a chance to communicate how they feel about it, this will lead to more profits in
your pockets! But, in order to use controversy you have to be willing to take a stand on a certain
topic. No wishy-washy comments will do.
If you make people angry, GOOD! But dont back down on your opinions though. That defeats the
purpose of using this tactic completely. If some people dont like what youre saying, who cares?? At
least you had the guts to stand up for what you believe and say it.
And thats the point that will come across to those that love your writings.
I KNOW FOR A FACT this works. Jason Cain is a living example of this dirty trick. He uses controversy
in his writings and makes immense profits from the dust he stirs up. Some folks hate him. Some folks
love him. The love-hate factor doesnt really matter though.
What DOES matter is that people are reading what he has to say. And they are LISTENING. And, they
are BUYING.
Another terrific example is a fellow by the name of Stuart Halpryn. He creates controversy through
the amount of money he charges for products he sells.
He lets his readers know that he is directly responsible for pissing other marketers off by charging
extremely low prices for their products to his customers.
And it works! Hes earning good money from using controversy
The whole idea of this tactic is to speak your mind, send off a spark, and watch it build into a roaring
flame.
THE SHOCK TACTIC
Im sure youve heard the term shock value before. Well thats what
this tactic is all about. Shocking your readers or customers. Some folks will use
foul language to shock their readers. Some will use incredible stories. And still
others will tell them how they have made huge mistakes.
How many times have you heard or seen these:
*WARNING*
*DONT BE AN IDIOT LIKE ME*
*I WAS A LOSER UNTIL I. . .*
*YOUR METHODS OF MAKING MONEY SUCK!*
*IF YOU DONT WANT TO DO X-Y-Z THEN LEAVE THIS PAGE NOW*
*STOP BEING AN ASSHOLE AND COMMAND MORE RESPECT*
*20 TIME MORON FINALLY GETS IT RIGHT*
*DUMB-ASS MAKES SIX FIGURES A YEAR*
Or something similar. Those get your attention dont they? Sure they do! And thats why they get
used. They suck you in and make you want to keep reading. Lets be honest here. If you cant do a
simple thing like generate more interest in what youre selling, then you wont make any money.
Simple as that.
People, despite what they might say, want to be successful at one thing or another in life. And they
want to be the best at it. If they feel they can better their own lives through your tragedy all the
better. Thats one less person they have to compete with! Plus, they wont feel stupid by making that
same mistake. Even better.
Use this tactic sparingly though. Too much can turn off your prospects and have them hunting for
their answers some where else.
THE SCARE TACTIC
Yes, its possible to scare your potential customers into taking action. This is particularly useful
if your topic relates to health, money, or love. I mean really, who wants to be sick, poor, and alone?
Hmm. . .I dont see any hands raised. EXACTLY!
Fear can be your greatest salesman. Truly. Think about it. When the 9/11
tragedy rocked the nation, how many jerks do you think made money
from it? A LOT. Its sad, but true. They scared the crap out of people and
sold them gas masks in case of a toxic gas epidemic. I think its disgusting
myself, but like people say, someone has to shovel the shit.
And shovel it they did.
Not only them, how about all the other bastards out there that made money by selling t-shirts,
bumper stickers, and all that other useless crap? Yeah, maybe they gave a portion of their profits to
the families affected, but I can almost bet it was a very tiny fraction of their overall take.
Am I saying take such a devastating event and work it to your advantage? GOOD LORD NO! That IS
completely unethical. What Im saying is that you CAN use the fear factor to make people take action.
Say, for instance, youre trying to make some money by selling an ebook about how to protect your
computer from malicious viruses. Wouldnt you want it more, if you were selling it to yourself, if you
knew what kind of catastrophe could occur to your computer if you ignored such useful information?
What if you ran your business from your computer and it went kaput on you? Wouldnt you want to
save yourself thousands of dollars just by spending twenty?
Thats the idea behind this dirty trick. Use your customers fears, ethically of course, and you can
generate more profits.
THE CCL TACTIC
Mmm. . .Bet youre wondering what this one is, huh? Well, CCL in this particular instance
stands for Could Care Less. And this tactic is one heck of a doozie!
Take The Rich Jerk for example. This is a classic case of CCL. On his sales page he tells you that hes
better than you are. Hes rich and you arent. Basically, hes a winner and you are a loser. But, for a
small fee, hes willing to share his techniques with you so you can become a winner too.
Aww, how nice of him! Dont you just feel better already?
He doesnt stop there though, because after you buy his better than thou strategy guide, and if you
have any questions, HE WONT ANSWER YOU. Or worse, hell be a jerk. Hey. He gave you fair
warning in advance though didnt he? He told you he was a jerk! Ahh. Role playing at its finest. The
world truly is but a stage.
The point here is that hes made millions by not caring. He doesnt
care whether you buy his product or not because he knows that
someone else will step in to take your place. It worked. He still
made the money, and he also created a HUGE buzz about his CCL
tactic too. Heck, hes even got his own infomercial now!
You can do the same thing. You dont have to be that extreme if you dont want to. Why not try
easing into this little trick by letting your customers know that if they decide not to buy your product,
then it will be their loss and not yours. Hey, youve already got unlimited access to it, so its no skin off
your nose.
This jerky tactic works so well in fact that there are dozens of spin-off products springing up every
single day. You dont have to be a total jerk, but acting like you dont give a damn whether someone
buys your product or not can pay off for you.
THE NO PRICE TACTIC
Ever been to a place that sells products without an actual price tag on them? I dont mean a
mistake, but something that purposely doesnt have a price listed somewhere. It always reminds me
of If You Have To Ask How Much It Costs, Then You Cant Afford It Anyway. Not so of all products.
The reality is that if your product generates enough positive interest, then your customers will click
the order link just to see how much it costs. And if its something that offers just the solution theyre
looking for, theyll pay for it.
This tactic can have either a positive or negative effect, depending on how
much your product is going for. If its something that is less than your
customer thinks its worth, theyll fork over the dough. If not, well, theyll have
to think it over first. Maybe theyll buy. Maybe they wont. But at least theyre
giving it thought.
Not to worry though. Sometimes it takes more than seven times for a person
to actually purchase a product they really want. Leaving the price of your
product a mystery can generate enough curiosity to lead to an otherwise fruitless sale.
I recommend use of this dirty trick only if your particular product has a high selling success rate.
THE TESTIMONIAL TACTIC
Word of mouth is a very powerful thing. Thus we come to this dirty little trick. Using a positive
reinforcer like a testimonial can make the difference between getting a sale or just getting a tirekicker.
After reading what a few other happy customers have to say, others will be more inclined to
think more positively about your product.
But, how do you get such testimonials? You ASK for them! A good way to get testimonials is to do a
pre release of your product and offer a free copy of it for those that will give you a good testimonial
in return. Thats how many salesman do it. However, this can also have a negative draw back,
especially in certain internet marketing circles.
On the same token though, how many of your customers do you think are actual internet marketers
who know about this sly tactic? Well, it depends on what youre selling, but if youre selling a recipe
ebook, then the fact that you got your testimonials by offering a free copy of your ebook wont matter
to your potential customers.
All they care about is getting a product that has good recipes in it. They dont care if Mr. Johnny Big-
Shot Marketer knows how you got those words of praise. Besides that, you can always ask your
customers how they liked the product to get genuine testimonials.
I say genuine because some people believe that testimonials received
from a freebie are skewed somehow to shed positive light on your
product. If you have a good product, then whether you are getting the
testimonials from a free copy receiver, or a paying customer wont make
any difference. Theyll be the same. . .POSITIVE!
THE WIIFM TACTIC
This is an interesting trick. Some internet marketers may not consider this a trick per say.
First, let me tell you what WIIFM stands for. This stands for Whats In It For Me. And it is simply one
thing your current sales page CANNOT afford to be without.
Anybody who buys anything always wants to know how this purchased product will benefit THEM.
They dont care about what it will do necessarily. Rather what it will do for THEM is the key point.
People are selfish by nature. Especially online. They dont care about you, or what youre trying to
accomplish. They only care about themselves. Its harsh, but its also true.
I can guarantee you this. . .No matter what internet marketing training course you take, article you
read, ebook you buy, they will all tell you the same thing when it comes to making a great sales letter,
telling your customers Whats In It For Them.
Dont make your sales page about YOU. NO ONE CARES! Most of your visitors will skip that part
anyway. They dont want to hear about YOU. Even if its the most interesting story in the world. They
didnt come to your sales page to read about how interesting your life has been.
They came there to SPEND THEIR CASH. Dont distract them by writing your life story. Save that for
your personal page. Get to why they should buy your product because it will do x-y-z for them.
Another thing you will commonly hear from internet marketers that have been on the scene for a
while is this: List Benefits, Not Features. Pretty much theyre saying the same thing in a different way.
Look at it like this, who freakin cares if your widget comes in 3 sizes and 5 fabulous colors? What
you REALLY need to be telling them is how they can order a customized version of your product to fit
their lifestyle. See the difference there?
Youve told them the SAME thing, but in a way that will directly benefit THEM. Selling isnt about YOU,
its about THEM. You arent trying to sell something to yourself you know.
This dirty trick can, and should be, used on anything and everything you sell!
THE COUNTDOWN TACTIC
The countdown tactic creates a sense of urgency for your customers. It makes them believe
that they will be missing out on a great deal if they dont take immediate action. This trick is used
mostly for special sales. But can also be used on a normal sales page or article. Although, if not used
properly can reduce your credibility with your customers, or visitors.
That means. . . . .
DONT FREAKIN USE A COUNTDOWN IF THE OFFER DOESNT EXPIRE!
If youre running a special 5 day only sale, by all means make it clear to your customers so they dont
miss out. Use the time constraint to your profiting advantage.
Different methods are used to get this across to your customers. You can use the highlighter trick.
Its exactly like using a highlighter marker to highlight an important bit of text in your favorite book.
Youre just using it virtually instead. Its simple to do. Heres what you need to put in your HTML
code to highlight your text:
Offer Ends In The Next 72
Hours
And this will create a yellow highlighter style background color on the text
that is in between the two tags. The two most popular colors for the
text itself is either Red(#cc0000) or Black(#000000). And the text should be
bold and a bit larger than the rest, just to be sure it really stands out :-)
Another way is to use an actual countdown javascript. This will show your
customer exactly how much time they have left to get in on your special offer.
Any way you slice it, using the countdown tactic WORKS to provoke a quick call to action by your
customers.
When people believe they will truly miss the boat on a great offer, theyll pony up the dough. And
FAST too! Thats what makes this dirty trick a serious profit puller.
This dirty trick is recommended for use only when you are really running a time sensitive offer.
THE REVIEW TACTIC
Who doesnt like reading product reviews BEFORE they spend their hard earned cash? The
secret to the success of this dirty trick is to get your visitors, or customers, interested in the product
that youre reviewing so they will, at the very least, go to that products sales page to read more. Or
hopefully, buy it. Thats your goal. To get them interested enough to get to the sales page and BUY.
One thing you can NEVER do when writing a product review is LIE. If you dont like a particular
product, say so. If you love it, say so. But never try and be dishonest just to make a quick buck. Its not
worth it. Once you ruin your reputation, you can never get it back.
And, you should always inform your readers, visitors, or customers of where you think they should be
plunking down their money. Using reviews is a super way to do this without sounding like a total assmonkey.
Theyll appreciate you for your honesty, and maybe potentially saving them unneeded hassle
or wasted cash.
Only use this dirty trick if you have something HONEST to say about a particular product. Stand
behind what you say and dont go back on it. Unless the product owner/author totally flakes out.
Thats the only acceptable time to do a review retraction.
THE GET PERSONAL TACTIC
And last, but certainly not least, we have the get personal tactic. Some marketers frown upon
this, but personally ;-) I dont. You should try to add a little of yourself in all your writings. It helps your
readers, visitors, customers, understand that you are a REAL human being and not just some
automated email system spitting out a bunch of pre-formatted
text.
Talk to your readers, visitors, customers. Let them know you are there for
them. And above all, dont be afraid to BE YOURSELF. Theres no reason to be
anything else. You wont be able to befriend every single person, so dont try
to!
Some people will love you. Some people will hate you. Its just the way life works.
Now, dont get the wrong idea about this little tactic and start revealing your entire life story. Nobody
wants to hear that. But, if you have an interesting short tale that may have happened to you that
actually ties in to what you are talking about, then fit it in there. Dont make the whole writing a story
about YOU. Its unnecessary and non-beneficial to you or your customers.
Save that for your autobiography. As awesome as you may think you are, not everybody wants to
hear about it. Dont take it personally, its just human nature.
Use this dirty trick to add personality to your writings. But use it wisely.
Wait. . .Theres More!
If you have EVER, and I do mean EVER been surfing through the television channels after
midnight any day of the week, youve seen this sneaky little bugger hard at work inside all those
crappy infomercials.
These guys, or gals, really want you to buy a copy of their product. So theyll sweeten the offer up for
you to drive that fact home and straight to your credit card or bank account. After all, they are in the
business to MAKE MONEY, right?
And, if theyve already piqued your curiosity, see Dirty Tricks Volume I, then they know that youre
interested in what theyre attempting to sell you. So they try and make the deal better on your end.
Thats when they really kick their selling into high gear by offering you some out-of-this-world
bonuses worth -insert any dollar amount here- absolutely FREE! Cue flashing text. . . .
Now I know youre probably thinking, Shucks, Id never fall for that kind of garbage!. Hmm, how
many products HAVE you bought from television adds? If you say none, well then congratulations!
You are immune to this dirty trick. Way to go! And if you arent immune, dont worry about it. I would
bet that almost 98 of people arent either.
The really cool thing about this dirty little monster is that it MAKES you want to buy their original
product, even if you dont want or need it, just to get your hands on all those choice freebie gifts
theyll give you. And all for the cost of the original product price.
What a deal!
Yep. Thats what they want you to be thinking. Sure, you may not like or need the product theyre
trying to sell you, but all those things youre getting for free pretty much makes it worth spending 30
bucks.
Plus, even if you only wanted the bonus items, they still sucked you in to buying the original product
to get your hands on them.
Internet Marketers use this one religiously too. Dont let em sneak it past
you. Remember last time you signed up for that free report or ebook?
And then after you filled out the form you were magically whisked away
to a page that let you know you would be receiving an email to confirm
you wanted to be included on their list? Cause thats the only way you
could get the freebie?
What else was on there? Did you notice that there was probably either an ad for another product, we
in the Internet Marketing world call this an upsell, or a special offer that you would only see that
one time, again, called a, what else, one time offer?
Or how about when another internet marketer releases a new product and one of their affiliates will
offer you a special bonus if you buy only from them? They will pack those bonuses to the gills with
products that you may want, and probably will, even more than the main product that is being sold.
Aha! The light just went on didnt it?!
If you dont have something like this set up on your freebie giveaway offers, you had better start.
Otherwise, youre missing out on profits my friend. And a super script that will help you set up these
one time offers is, of course, One Time Offer.
I highly recommend using this dirty trick for anyone trying to sell anything. EVER.
An Offer You CANT Refuse
Yeah, this is an old gangster style trick. Although you might not think so once I reveal the
one word that describes it. Whats the word? Guarantee. But, why did I say it was an old gangster
style trick? Firstly, did you even bother reading the title? ;-) Second, lets look at it logically here.
Id wager youve seen at least ONE gangster type movie(Im a movie fanatic, so just stick with me
here, it will make perfect sense once Im finished explaining.) once in your life. These tough guys are
running things for a reason. They dont take NO for an answer. Its their way or youre swimmin with
the fishes my friend.
Now, obviously offering a guarantee isnt the same as whacking someone, but
it will most definitely make your offer much harder to refuse. Your customer
will feel more secure in the fact that you are shouldering most, if not all, of
the risk by letting them get their money back if they are unsatisfied with your
product.
This little dirty trick not only helps you convert more sales, but it also builds
credibility in the eyes of your potential customers because you believe in what you are trying to sell
them by taking a loss if they dont.
I also highly recommend this dirty little trick to anyone and everyone who is selling anything online.
Getting All Hyped Up
This is a super dirty trick. And admitted hypers or not, I can almost guarantee youll find this
type of language slipped in to most sales pages. Now, some Internet Marketers may try and mask this
trick by putting a different name on it, but its the same thing.
Now, some marketers will simply say that they have unbreakable confidence
in their products, and theres no hype in that. Really? I beg to differ. Not
that theres anything at all wrong with having that type of confidence in your
product, but lets call a duck a duck and not a chicken, shall we?
Some more common hyper words you may have seen, or be using yourself
are:
Incredible
Amazing
Unbeatable
Unbelievable
Controversial
Secret
Hidden
Easy
Fast
And there are plenty of others lying in wait to pounce on you. But these are more of the commonly
used hype words. So, why do this dirty trick work so well?
Because these words spark emotion within your potential customers. And dragging out that
emotional connection to your product can more often than not close the sale.
A word of caution here though. Dont try and over-hype your product. That could end in you boiling in
a pot of hot water in the form of a law suit. And Im sure you dont want to get scarred up with burns
now do you?
Use this dirty trick wisely and cautiously. Dont over do it and try your best to stay true to the reality
of what your product can, and cant do when describing it with hyped up words.
Trash Talking
Have you ever watched a television talk show or professional wrestling? Then you have seen
this dirty trick already!
But, heres how to apply it to your product or business to gain more buzz. Find a product that is
similar to yours and do some comparison on theirs to yours. Find out what makes yours the better
decision for your visitors and exploit the hell out of it!
Another boss way to use this dirty little stinker is to raise your own stink about an experience in
where one of your competitors has burned you with one of their products that you personally bought.
Work in the angle that this painful event is the reason that made you decide to create your own
version of this specific product, but you made it better than this other authors version.
Dont be afraid to talk some trash about a person or product to highlight the benefits of your own to
get the sale. Do be careful of slander issues though. You can hide the details of the specific author
or product by calling them Mr. X, or Product Z. You dont necessarily have to bash your competition to
smithereens to get your point across.
Even though sometimes that is fun! Oh, are my devil horns showing? ;-)
This dirty trick should also be used sparingly and in context to show your potential customers the
benefits of purchasing your product over that of your competitors.
Show Em What You Got!
Are you ready to let it all hang out to get your product selling? If you
are, then Dirty Trick #15 is just what youve been waiting for!
The basis of this little sneak is to show your customers what they will be
getting with the use of professional looking graphics. Things like ebook
covers, software boxes, and an attractive page layout may be just the thing to
spice up your digital product.
Its a fact that people like to see what theyre buying before they shell out the cash for it. Yes, even
digital products need to show the goods before someone will gain enough interest to plop down the
dough.
Ever heard the saying, A Picture Is Worth A Thousand Words? Well this dirty trick is truly based on
this saying. But in this particular case, a picture could be worth a thousand dollars!
However, using a less than professional looking image could result in just the opposite and shut down
your sale quicker than you can say see ya! So, do use a professional image anytime you use them.
Not only can you use ebook or software cover images, theres also another type of image that can
really put your sales into over drive.
And that is using the profit proof images. Dont know what Im talking about? Let me explain it to
you. I promise by the time Im finished youll be saying Oh yeah! Ive seen those before!.
Okay, a profit proof image is one that shows exact earnings of the person selling the product in
question. These will either be scanned checks or payment statements from processors such as
ClickBank or PayPal.
These are very useful to get your prospects excited when they see your figures and start believing that
they too can do just what you did and really rack up the profits.
Use this dirty trick whenever you are selling an intangible, or digital, product that could use a
professional image to kick up your profit margins. There are some products that dont require an
image though, such as a conference call, etc. so be choosy when you use this dirty trick.
Any product that has earning money as the main subject could benefit from using the profit proof
graphic images though. But be sure you blur out your customers information or youll be floating in
that hot vat again!
Go Pro
Now, I know you have more than likely heard different opinions about this nasty little trick,
but Im strictly a pro kinda gal/guy. Of course, you can have a crappy little web page with crappy
colors, and crappy images and still sell the stink out of whatever it is youre selling.
But the truth behind that is all your sales rely solely on your sales copy. And if that too is crappy, well,
you might as well just hang your hat up right now because you wont sell a damn thing.
However, if you have an attractive web site that looks professionally done, and your sales copy is a bit
on the simplistic or novice side, then you still have a pretty good chance of your potential customers
viewing you as a reliable source to get the product they are looking for from.
Heres another saying for you, You Only Get One Chance To Make A First Impression. And thats
true. So, ditch all those flashy banners, disgusting color schemes that make you want to run to the
nearest garbage can to throw up, and build a grown up sales page.
Youre not 13 any more. Oh, and just so you know, there are some seriously
talented 13 year olds out there that can really whip up a beautiful web page.
Are you going to let them one-up you like that??
Seriously though, the quality of your product shows through the professionalism
of your web sites appearance. My advice, if you are using FrontPage, drop it. Its
so limited in what it can do for you. Get yourself a good copy of Dreamweaver
and STICK WITH THAT for all your web page compiling projects.
And if you are concerned with the price increase that is so apparent for Dreamweaver as compared to
that of FrontPage, all I can say is you get what you pay for. Remember that.
I highly recommend this dirty trick to everyone selling anything online, or offline. Develop your skill at
building pro web sites and use your skills!
Lets Be Partners
Before I tell you about this dirty trick, let me ask you a question. How much easier do you
think it would be for one person to sell a box of cookies door to door, as compared to 50 people
selling them door to door?
Exactly! There is strength in numbers. And that is what this dirty little monster is all about. Building
your numbers with an affiliate program and using it as a Joint Venture opportunity for your site
visitors, or customers.
Whats the best way to build yourself an army of partners? Let them earn money from any sales they
make of your product through their special little affiliate link for FREE.
Yep. Let them sign up for your affiliate program with NO PAY IN. And when I say the words no pay in
what I mean is, dont try and use the You must first order a copy of my product before you can
become an affiliate.
It wont work as well for you. Think of it this way, if you make your potential JV partners pay for the
chance to try and earn some profits from selling your product, then theyre taking a bigger risk by
actually spending some of their own cash first. Not good for the affiliate.
But, in contrast, if you offer them a FREE opportunity to test out selling your product via your JV
program, youll likely see a bigger partner sign up rate and flowing right along, a bigger profit rate too.
Again, this little monster is highly recommended to any person that wants to make more money with
less work. Realistically, this is the only way you can do that.
Shh! This Is Secret
Who doesnt want to know a secret? Its human nature to want to be included into some
secret club, or inner circle society of special people. And this dirty trick exploits that desire to the
max!
Ever been to a web site that has a little window pop up either when you first enter the page or leave
it? Yes, you probably know these are pop up windows. Who doesnt? But the might of the trick isnt in
what these are, but what they have inside them that counts.
Try sticking a You Have 2 Minutes Left To Claim Your 30 Discount Off The Regular Price Of Our
Product, or a little Why Didnt You Buy? survey link in there, then offer a special For Your Eyes
Only discount to make your potential customer feel like they truly are the only ones getting this kind
of preferential treatment.
Pop ups arent the only way to use this trick though. You can also create your own
little secret society or members only newsletter or web site and have your
visitors sign up to gain instant, free, access to this area. But make sure you have
something inside of it!! Or information there for your members to play around
with.
This is an outstanding trick to use to build up your subscriber list while youre at it too. Yes, some
people find pop ups annoying, but when it comes to being part of an inner circle of money-savers,
theyll make an exception.
To go along with this same trick, you can also use words on your sales page like Secret, Revealed,
Discover, Uncovered, etc. as a means of gaining more sales too.
Think about this for a second. If someone selling their top secret methods that make them truck
loads of cash were going to spill the beans and let you in on it, wouldnt you want to be included?
Marketers know it. Thats why they use it to their advantage.
And heres a free secret, most of the top secret secrets arent really secrets at all!
Just common marketing sense.
Everyone enjoys getting the inside scoop on something, no matter what it is. Dont you?
Recommended usage of this dirty trick is for anyone that wants to try and get a higher conversion rate
on their sales.
Do You Qualify?
This is one beauty of a dirty little trick. The whole basis behind this one is that a person
interested in your offer doesnt see an order now button, or a download your product here sneaky
pete payment link. Nope.
What they see instead is a Click Here To See If You Qualify For This Special Offer form in where they
will need to give their name and email address before they even get to see the details of the offer.
Now, is that smart, or is that smart??
Not only are you making sure that your prospective customer takes action, which gets them in the
buying mode, but at the same time you are snatching up their email address to build your mailing list.
Wow! Thats a really cool idea, right?
Precisely.
And the best part is, you really get a chance to see how many people are interested in really learning
more and maybe buying your special offer or product.
Not only that, but even IF your potential customers decide NOT to buy your product, you STILL have
their email address so you can send them other offers later on! Its a win-win for you.
If you know how to create an online email sign up form, and use a redirect page, then this could be a
super handy little trick for you to try out next time you run a new product of yours.
This dirty trick is recommended for those that want to see how much interest customers have in their
product, to build up intense curiosity through the qualifying process, and to build their mailing list
quickly.
Lets Go Through This One More Time
Fitting that this would be my last dirty trick since it always comes at the end of a sales page,
huh? But, what IS this one all about? Its about repetition, plain and simple.
If you have children and youve ever watched Nickelodeons pre-K programs, then you will be familiar
with what Im about to say here. And that is People Are Programmed To
Learn Through Repetition.
Which is what makes this dirty little sneak such an important one. In a
nutshell, you are repeating the important details of your product or offer in
a small but informative summary that should be placed right before the
order button.
This summary can take the form of a bulleted list, a little Yes! I Want To Take Advantage Of This
Offer form, or something similar. The main point here is to remind your potential customers of
exactly what they will be getting. Marketers will often refer to this as a recap.
My advice, if you arent already using this dirty trick, you had better start! Anyone selling anything
anytime can benefit from this one.
In Closing
To sell something successfully, you have to create curiosity from your customers to want to
learn more about what youre selling.
These dirty tricks work. They do. Give them a chance and see if you dont find at least one that will
have a positive effect on your profit margin.
To Your Dirty Success,
http://www.thinkbigpublications.com


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